LATINOS360°

About us

The market existed. Someone had to measure it.

Latinos 360 was founded in Madrid to give the Latin American market in Spain what any market of 4.2 million consumers deserves: first-party data, serious methodology and a voice before institutions.

Our values

01

Specialisation

We are not a consultancy that also covers the Latino market. It is all we do — which is why we do it better.

02

Evidence

Every claim carries a source and a date. Every study publishes its technical sheet. A badly cited figure costs a client; that is why there are none.

03

Independence

We work for companies, governments and embassies, but the data bows to no one. The methodology is the same for everyone.

04

Closeness

Our team belongs to the communities it measures. We know how to ask because we know how to listen — in the right language and the right register.

Methodology

We design samples specifically for the Latin American population in Spain — by nationality of origin, length of residence, region, administrative status and income level — supported by Panel 360 and multi-channel collection. Every study ships with a complete technical sheet: universe, sample size, margin of error and fieldwork dates.

Commitments

  • GDPR compliance across all data collection.
  • Work conducted under the international ICC/ESOMAR code for market research.
  • ISO 20252 certification (market research) in preparation.
  • A technical sheet published with every study. Documented, auditable methodology.
Meet the team