LATINOS360°

Services

Four ways to turn this market into decisions.

01

Research & polling

We measure the opinions and behaviour of the Latino community with samples that actually represent it.

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  • Quantitative surveys
  • Focus groups and in-depth interviews
  • Public opinion studies of the Latino community
  • Recurring barometers
  • Usage & attitude studies (U&A)
  • Concept and product testing
  • Brand tracking
  • NPS and customer satisfaction

02

Market & economic intelligence

We size the Latino market and translate its economic flows into business decisions.

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  • Sizing and segmentation of the Latino market
  • Consumption and purchasing power analysis
  • Remittance corridors and financial inclusion
  • Housing, credit and insurance
  • Bespoke sector studies
  • Dashboards and data advisory

03

Brand strategy & market entry

We validate every brand decision with first-party data before you invest a single euro.

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  • Positioning for the Latino consumer
  • Value proposition architecture
  • Cultural insight detection
  • Campaign validation before investing
  • Channel and point-of-sale strategy
  • Return measurement

04

Public & institutional affairs

We work with the institutions that represent these communities — with evidence, not intuition.

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  • Work with embassies and consulates
  • Reports for origin and host governments
  • Integration and employment diagnostics
  • Evidence-based public policy support
  • Relations with associations and community leadership