The first consultancy dedicated to Spain's Latino market

Four million people. No reliable data. Until now.

We measure, explain and activate the Latin American consumer living in Spain for companies, governments and embassies.

4.2 M — Latin Americans living in Spain — more than in the rest of the EU combined1 in 3 — Latin Americans are ≈ 1/3 of foreign Social Security contributors, and a majority among those under 35€7.3 bn — Remittances Spain → Americas (≈ 60% of the worldwide total)347,467 — Colombian contributors, the largest Latino community in the country4.2 M — Latin Americans living in Spain — more than in the rest of the EU combined1 in 3 — Latin Americans are ≈ 1/3 of foreign Social Security contributors, and a majority among those under 35€7.3 bn — Remittances Spain → Americas (≈ 60% of the worldwide total)347,467 — Colombian contributors, the largest Latino community in the country

The 360 Index · Social Security affiliation and remittances by country of origin

Colombia

Contributors: 347.467
Year-on-year change: +38,5 %
Annual remittances: 2.022 M€

Source: Spanish Ministry of Inclusion, Social Security and Migration, July 2026 · Bank of Spain, table 17.6a, 2025. Bars on a square-root scale.

The market in numbers

4.2 M

Latin Americans living in Spain — more than in the rest of the EU combined

Banco de España, Boletín Económico 2025/T2 · 2026

1 in 3

Latin Americans are ≈ 1/3 of foreign Social Security contributors, and a majority among those under 35

Ministerio de Inclusión, Seguridad Social y Migraciones · 2025

€7.3 bn

Remittances Spain → Americas (≈ 60% of the worldwide total)

Banco de España, Boletín Estadístico, cuadro 17.6a · 2025

Colombian contributors, the largest Latino community in the country

Ministerio de Inclusión, Seguridad Social y Migraciones · julio de 2026

The Latino market is our speciality.

We research it, we understand it and we turn that knowledge into strategies that help companies and institutions connect, grow and create opportunities.

Spain is the second-largest sender of remittances to Latin America, behind only the United States, and is home to one of the largest Latin American populations in Europe. Yet this market remains hard to pinpoint accurately through generalist studies and samples. Latinos 360 exists to close that gap: we research the Latino market in Spain specifically, with our own methodology, our own panel and first-hand knowledge of the communities and institutions that represent it.

Services

Five ways to turn this market into decisions.

All services

Research & polling

We measure the opinions and behaviour of the Latino community with samples that actually represent it.

Surveys
Focus groups and in-depth interviews
Public opinion studies of the Latino community
Recurring barometers

Market & economic intelligence

We size the Latino market and translate its economic flows into business decisions.

Sizing and segmentation of the Latino market
Consumption and purchasing power analysis
Remittance corridors and financial inclusion
Housing, credit and insurance

Brand strategy & market entry

We validate every brand decision with first-party data before you invest a single euro.

Positioning for the Latino consumer
Value proposition architecture
Cultural insight detection
Campaign validation before investing

Public & institutional affairs

We work with the institutions that represent these communities — with evidence, not intuition.

Public relations with embassies and consulates
Reports for origin and host governments
Integration and employment diagnostics
Evidence-based public policy support

Institutional & corporate events

We turn strategy and relationships into gatherings that build connection, visibility and impact.

Design and concept development of institutional and corporate events
End-to-end organisation, production and coordination
Protocol, authorities and institutional relations
Invitations and strategic audience management
Communications, press and multimedia coverage
Impact and results measurement

Panel 360

The first panel of Latino consumers living in Spain.

A representative sample by nationality of origin, length of residence, region, administrative status and income level. Fieldwork in 72 hours. Multi-channel collection.

How Panel 360 works

Public affairs

Data for policy.

Governments, embassies and consulates make decisions every day that affect millions of people of Latin American origin. We give them the evidence to make those decisions: integration and employment diagnostics, reports by nationality, and measurement of each policy's impact.

Explore our public affairs practice

Observatory

BAROMETER · 29 August 2026

Latino 360 Barometer: first wave

Introducing the recurring opinion and consumption study of the Latin American community in Spain: what it measures, with what sample, and what we will publish openly.

ARTICLE · 26 August 2026

Colombian Social Security contributors have multiplied by 3.7 since 2021: what it means for banking

From 94,265 to 347,467 contributors in five years. The Colombian community is now the second-largest foreign nationality in the Social Security system, and banks still serve it with generic products.

REPORT · 20 August 2026

The Latino consumer in Spain 2026: 4.2 million people and €7.3 billion in remittances

A complete picture of Western Europe's largest unmeasured market: demographics, employment, economic flows and what generalist samples fail to see.

All publications

Industries

Trust is earned with method, not promises.

Documented methodology

Every study publishes its technical sheet: universe, sample, margin of error, fieldwork dates and collection method.

Traceable data

Every published figure cites its source and date. Provisional estimates are flagged as such until verified.

GDPR end to end

Informed consent, panel pseudonymisation and GDPR compliance across all data collection and processing.

Careers

A market to measure and a team to build.

Join the team

Is your brand making decisions about four million people without its own data?

Let's talk